The Federated Local & Long-Distance Taxi Association (FELLDTA) recently brought together Women’s Desk representatives from its 35 affiliated associations for an empowerment event in Silverton, Pretoria.
Mashudu Ratau, chairperson of the FELLDTA Women’s Desk, told TaxiWorld the event celebrated women operators’ achievements and created a space to connect, discuss challenges and learn how to build sustainable businesses.
She described the Women’s Desk as an important women’s structure within FELLDTA and its member associations.
Many women enter the industry after inheriting businesses from deceased husbands or relatives, while others join independently. The Women’s Desk introduces them to industry operations and opportunities.
“We also prioritise women for opportunities such as bulk vehicle purchases, training, products and services,” she said. The event’s theme, “Tsoga Mme”— Sesotho for “Woman, wake up”— urged women to take charge of their businesses.
Ratau warned that some men exploit women through false romantic relationships, sometimes leaving operators without vehicles they once owned.
Ratau highlighted programmes that strengthened women’s vehicle knowledge and business management skills.
A Safeline workshop and brake-pad factory tour taught members how braking systems work and how to keep vehicles safe and reliable.
Women operators also received financial-literacy and customer-care training, including credit and budgeting skills to improve profitability.
Ratau said some drivers exploit women employers by underreporting takings, keeping income and blaming missed targets on fuel costs or fewer trips.
She says rising costs, illegal operators and e-hailing make
some routes unprofitable. Passenger affordability limits fare increases, while repossessions, limited affordable finance and
rising repayments force some members out of business.
Ratau urged government to create a level playing field, saying taxis carry most public-transport users but receive no subsidies, unlike trains and buses.
She also warned women operators to guard against romance scammers seeking control of their vehicles.
After the successful launch, Ratau said the event exceeded expectations and would become an annual gathering.
