The minibus taxi industry deserves recognition for prioritizing customer safety and service. It has transformed from a once-feared sector into a leading public transport option, thanks to initiatives like SANTACO’s Hlokomela and the National Taxi Alliance’s Ndlelanhle Safety campaigns, which have promoted professionalism, road safety, and customer care.
Treatment of women and children at taxi ranks has improved significantly from the past, when media frequently reported insults and assaults by taxi drivers.
Today, most drivers understand the importance of respecting customers—seen as abalengu abekhulu (“the real bosses who pay their salaries”).
As a result, women activists no longer march against taxi drivers to demand better treatment for women passengers.
There is a notable improvement in how drivers treat passengers, with some communities even celebrating drivers’ birthdays. Taxi owners are encouraged to value their employees’ contributions to the improved image the industry currently enjoys, and its success as a majority black-owned business.
A happy driver ensures a safe
journey!
